Giving the Gratitude Award® to those dearest to you makes a bigger impression than material gifts. When you give the Gratitude Award®, you are saying, “…they saw me, appreciated me, cared about me, lifted me up, impacted my life, made a difference in my present, shaped my future for the best – and perhaps even loved me. Rather than take these precious gifts for granted, the Gratitude Award® signals an appreciation for their generously extending attention beyond themselves and into our world